Prakhoj Pvt. Ltd
A consultancy and R&D start-up in the field of Biosciences and Geoinformatics, Prakhoj combines theoretical, practical, and industrial perspectives to develop sustainable products and processes to meet enterprise and stakeholder needs profitably; while protecting the environment. They wanted a corporate website that reflected their passion and expertise for sustainability.
What they wanted
- A complete redesign of the existing website to reflect their new goals, skills, and expertise.
- Strategic copy and messaging that created trust and confidence in their brand.
- Website structure that made it easy for potential clients to find information and navigate with ease.
- An online home that easily displayed their multiple solutions in multiple industries without creating confusion or overwhelm.
Project Deliverables
- Brand Messaging (Vision, Mission, Taglines)
- Website Copy
- Iconography and Imagery
- Custom Website Design (with SEO and Mobile Optimization).
Process.
1) Together we worked on their brand messaging to come up with a vision, mission, and tagline that reflected their expertise and passion for scalable, sustainable growth in the field of bio and geo sciences.
2) Using my 3C framework, we got to the root of what their customers would like to hear from a sustainability start-up and the language they’d use.
3) Using copy mining and data analysis, I came up with the copy for the home, about, solutions, and contact pages along with the special icons and graphics that reflected sustainability and scalability.
4) Once the copy and brand identity was finalized, I tied it in with a classic design that kept SEO, mobile optimization, and UX at the forefront.
Results
An on-brand strategic website that inspired confidence, attracted the right leads and helped earth breathe easier.
Messaging that they could use across social media and in their project proposals.
(please note that the website might have been modified by the client since the launch date and might look different than the initial
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design shown here.)
I LOVE the website! And so does the rest of the team. Thank you for bringing our vision to life.
– Co-Founder, Prakhoj Pvt. Ltd.
(please note that the website might have been modified by the client since the launch date and might look different than the initial design shown here.)